The partners of this year’s “B2B e-commerce NOW” report, supporting the initiative with their subject matter expertise, are Allegro, Tpay, and Przelewy 24.Į-mail: the Chamber of Electronic Economy
Many manufacturers and distributors are undergoing digital transformation and becoming involved in e-commerce – nationally and internationally, which is an enormous opportunity for them to keep growing. The share of B2B e-commerce is growing rapidly and will accelerate further in the coming years. They also pay particular attention to issues related to their customers’ cyber security. E-businesses are worried about challenges such as effectively breaking through with their offerings, fierce competition, or competing by cutting prices. The most frequently cited negative effects of implementing this sales channel are increased IT costs and the need to hire experts whose services are becoming increasingly costly. The survey also looked at the challenges companies face when implementing e-commerce solutions for the B2B model. Expanding the product range, integrating sales channels with social networks, and online positioning were identified as key areas for development. in the area of order placement or stock control and management. This particularly applies to automation, e.g. In contrast, almost 90% agree that modern and digital solutions, which take the sales process to a new, higher level of understanding and servicing the customer, are becoming a key success factor. The direction is B2B sales digitalisationĪlthough the degree of digitalisation of Polish B2B companies varies greatly, only 10 per cent do not intend to develop e-commerce. Another 5% are considering venturing into foreign markets through e-commerce later this year. As many as 84% of the companies surveyed believe that e-commerce is an opportunity for the development of Polish online exports, and as many as every fourth company takes advantage of this opportunity. The benefits most frequently cited by companies are increased scale of operations and turnover, higher efficiency and profitability, and more efficient order processing. A recipe for successĪs many as 95% of companies see positive effects of launching online sales, and most companies, on average 3.86 (on a 1-5 scale), consider it a success. That’s why the e-Chamber intends to continue educating Polish e-entrepreneurs and support them in building business relations so that they can reach beyond the borders of our country – said Patrycja Sass-Staniszewska, President of the Board of the e-Chamber. Here and now! To expand their reach and enter new markets – including foreign ones, reach new customers, reduce service costs, and increase margins and revenues. The market is growing very fast, customers expect change, and companies see the benefits of developing online retail platforms, also for B2B products and services. The impressive results of this survey show that we’re at an extremely important time for business. The title of this report, “B2B e-commerce NOW”, says it all about the condition of the Polish e-commerce sector aimed at the business customer. Covid restrictions and limitations have also become a factor important to the growth of this market. B2B customers expect constant access to offerings as well as efficient and personalised service, similar to what they are used to when buying consumer products. Moreover, a quarter expect a significant increase in revenue from this channel (above 20%) over the coming year.
The “B2B e-commerce NOW” study shows that the pace of digitalisation of the B2B market is steadily increasing, with as many as 41% of companies selling via e-commerce platforms. Already 41% of companies are now active in this market and consider their entry into this area of business to be a success, with one in four companies obtaining more than 80% of their revenue from e-commerce. The findings of the latest “B2B e-commerce NOW” report, commissioned by the Chamber of Digital Economy, confirm that over 90 per cent of companies offering products, services, and solutions to businesses are planning to develop e-commerce channels.